The Tipping Point "How little things can make a big difference"
Malcolm Gladwell defines the tipping point for social epidemics as a combination of little things accumulating until reaching a dramatic moment when everything changes all at once. Gladwell's research shows numerous case studies of the tipping point being reached such as: - The children's program Blues Clues. - New York City crime rates. - The book called Divine Secrets of the Ya-Ya Sisterhood. - Gore Associates multi-million dollar high tech firm. - Lester Wunderland "Secret Gold Box" with Columbia Record Club Account. - The shoe brand Air Walk. - Smoking. - Paul Rever's message to the colonial militia to the approach of British Forces before the battles of Lexington and Concord. - Tom Gau financial planner motor mimicry for persuasion. The two simple questions that Gladwell answers in this book are: 1. Why is it that some ideas or behaviours or products start epidemics and others don't? 2. What can we do to deliberately to start and control...